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Marketing Automation

Marketing technology is essential for businesses to engage with customers in a timely and personalized manner. Tools like Salesforce Marketing Cloud, Interaction Studio, and advertising platforms enable brands to stay top of mind and provide highly personalized touchpoints that drive customer loyalty and conversions. This post focuses on implementing automation strategies that allow marketing teams to work more efficiently and deliver impactful, data-driven campaigns.

Portfolio Category
Marketing
Published Date
August 5, 2023

Throughout my experience working with marketing automation tools, I’ve implemented a variety of solutions that streamline marketing processes, enhance customer engagement, and foster cross-functional collaboration with Sales, IT, Product, and other departments:

  1. Advertising Platforms (Google AdWords, Meta Ads, etc.): Worked with advertising platforms to create highly targeted campaigns based on CRM data segmentation, email engagement, and web tracking. By syncing customer data from the CRM, we were able to launch campaigns that reached the right audience at the optimal time, driving higher ROI and better customer experiences.
  2. Salesforce Marketing Cloud Engagement: Deeply familiar with the entire suite of Salesforce Marketing Cloud, I’ve helped businesses develop engaging and thoughtful campaigns that are tailored to individual customers. From email journeys to social media interactions, I’ve leveraged the full capabilities of Marketing Cloud to ensure brands are communicating effectively across all channels.
  3. Marketing Cloud Personalization: Combining my web development skills with marketing automation expertise, I’ve implemented personalized, dynamic web content using Marketing Cloud Personalization. This allowed businesses to adapt their websites in real-time to reflect user behavior, such as abandoned cart or browse actions. By delivering targeted follow-ups, businesses increased customer engagement and conversion rates.
  4. Salesforce Data Cloud (CDP): With Salesforce Data Cloud, previously known as CDP, I’ve helped marketing teams consolidate customer data from various sources, including website interactions, CRM, ERP, and email automation systems. By providing a unified 360-degree view of the customer, marketing teams were able to run more accurate segmentation and deliver campaigns based on comprehensive customer insights.